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Director of Marketing in Liverpool, NY at Raymour & Flanigan

Date Posted: 3/17/2019

Job Snapshot

Job Description

Raymour & Flanigan is looking to hire an experienced and energetic Director of Loyalty and Customer Relationship Marketing. This leader will be based in the Field Support Center in Liverpool, NY and report to the Vice President of Marketing. He/ she will be responsible for CRM functions including maximizing customers' lifetime value and improving customer retention. He /she will work directly with various in-house teams, including our studio and creative agency and external partners to execute strategic plans. He or she will work closely with the company's senior leadership team to drive comparable store growth and achievement of the company's market share goal over the coming years.

Summary of Key Responsibilities

Responsibilities and essential job functions include, but are not limited to:

  • Evolve and enhance Raymour & Flanigan's loyalty program, currently the VIP Club
  • Lead post-purchase customer relationship
  • Build membership base and enhance existing marketing text-message program
  • Lead the strategy and execution of company's direct-mail program
  • Drive customer engagement and sales revenue through partnerships with in-house digital and traditional media agencies
  • Establish and communicate relevant KPI targets to internal and external partners
  • Build out formal customer retention team within greater marketing department
  • Develop customer journey that optimizes marketing efforts to drive greater retention
  • Evaluate external tools and resources to drive and scale personalized marketing across all customer touch points without CRM technology.
  • Partner with financial institutions which support online and offline customer financing options
  • Increase credit utilization for account holders
  • Bimonthly store visits to ensure full understanding of company initiatives and realities.


  • 10+ years of loyalty marketing experience with experience at world-class brand(s)
  • MBA or Masters in Marketing is a plus; Bachelor's Degree is a plus
  • Successful track record of leading large workgroups, people development and promotion
  • Adept at leveraging data and analytics to establish, outline, communicate and execute a customer retention strategy
  • Third party relationship establishment, negotiation and accountability
  • Excellent written and verbal communication and presentation skills
  • Ability and confidence to interact with all levels of company leadership and ownership
  • MBA or Masters in Marketing is a plus; Bachelor's degree is respected, not required
  • Experienced with Microsoft Office products


Raymour & Flanigan offers a comprehensive benefit package to help our associates achieve their wellness and financial goals which include:

  • Health Insurance (Up to 80% of premium paid) and Prescription Drug Coverage
  • Dental and Vision Coverage
  • Company paid Life Insurance
  • Company paid Short-term Disability
  • 401(k) Retirement Plan w/ Company Match & Profit Sharing
  • Voluntary Life and Long-term Disability Insurance
  • Healthy Savings Account
  • Employee Assistant Program
  • Other Great Benefits
  • Weekly Pay
  • Paid Vacations and Holidays
  • Vacation Purchase Plan
  • Training and Development
  • Tuition Reimbursement Program
  • Generous Merchandise Discount

Raymour & Flanigan proudly supports a drug free and smoke free work environment.

Raymour & Flanigan is an Equal Employment Opportunity employer that does not discriminate against associate or applicant on the basis of race, creed, color, religion, sex (including pregnancy), age, national origin, physical or mental disability, sexual orientation, marital or familial status, genetic information or other basis protected by law.